Dr José Enrique Herbert Pucheta
What motivated you to become a leader in your industry?
Planning to position Mexico as a world leader in oenological analysis methods before the highest intergovernmental body worldwide, I was the creator of the method of obtaining the “fingerprint of wine” by nuclear magnetic resonance combined with artificial intelligence, which is currently used as an international standard of the OIV to identify the quality, authenticity, geographical origin and variety in wines, extendable to any spirit.
What have been the biggest challenges you have faced in your professional career?
The lack of resources for research and development in Mexico, largely due to the disconnection that the academic sector has with society. My research model attempts to break this vicious circle, through a model based on “scientific research with social relevance.”
What skills do you consider essential to successfully lead in your field?
The combination of my knowledge in high analytical instrumentation and the use of algorithms based on artificial intelligence to generate multiple portfolios of solutions in the agri-food, pharmaceutical and biotechnology sectors has allowed me to lead various strategic national and international programs that comply with the Sustainable Development Goals (SDGs) established by the United Nations.
What current trends in your industry do you think are shaping the future?
In 2024, the Nobel Prizes in Physics and Chemistry were awarded to lines of knowledge based on the use of Artificial Intelligence, particularly with the exploitation of Artificial Neural Networks as the basis of “Machine Learning”. This historic event is the “initial flag” for the Race in Artificial Intelligence. From now on, human intelligence will have to learn to coexist with artificial intelligence, which marks the beginning of a new era
